A minimalist aesthetic is employed to reflect the brand’s hyper-focused and specialized approach. Geometric patterns using an abstract shape of strips and bold typography with high contrast infuse a contemporary touch that distinguishes Stripz.
An unconventional blue color palette sets Stripz apart from traditional fast food chains. This choice not only imparts a clean, tech-driven aesthetic but also complements the warm colors of the food, enhancing its overall visual appeal.
Photography adds warmth and approachability to the brand, balancing the cool color palette and structured geometric elements. Natural, spontaneous imagery creates a sense of authenticity and fun, softening the design with a more inviting touch.
To ensure crispy delivery, recipes and packaging are carefully designed. Functional packaging features small cutouts that release moisture, mirroring the geometric patterns in the brand identity and maintaining food quality during transit.
Stripz’s vision shines through unapologetic colors, bold statements, and playful imagery, reflecting its innovative approach to the restaurant industry. Born during the pandemic, Stripz embraced the rise of delivery and online ordering, using creativity and experimentation to make its mark in the virtual dining world.
